PACKAGING DESIGN

PACKAGING DESIGN

A minimalistic packaging design suitable for both cards and tea. The purpose was to create packaging which incorporates the main design elements of a box of cards, to create a fun and playful identity. The main identity of the packaging design is the heart. I have used this icon as a central feature throughout both packaging designs to ensure the box is easily identifiable.

The design appears very minimalistic, but as you open the box a playful leaf pattern pops out. In creating the design packaging, I wanted a snug fit. This was for practical and aesthetic reasons to ensure cards and tea do not fall out of the packaging and to also produce a design that feels like it has been made with precision and quality